The Promotional Idea Showcase - Winter 2003 - Updated Quarterly

Promotional Planning Calendar

 

MAY
1-31: National Stroke Awareness Month. Considering the fact that strokes are occurring more frequently in younger people, a good day to promote not only the warning signs, but prevention as well as stress relief.

3: Tax Freedom Day. This is the day the average American must work until each year to cover all taxes. However, as state/local taxes differ, there is some variance. Great promo for a bank or financial service firm.

5: Cartoonists Day. Honoring all, everywhere. Many are pure entertainment, of course, but don’t forget how powerful political cartoons can be.

6: Four-Minute Mile Broken Anniversary. Britain Roger Bannister accomplished what many considered impossible today, 1954. Interesting hook-in for an achievement-themed promo.

9: National Day Of Thought. A day to reflect, meditate, remember, reason, plan, whatever.

12: Limerick Day. Recognizing the longstanding popularity of this form of
fun poetry. Contests among employees
or customers with imprinted prizes can work well.

14: Third Shift Workers’ Day. Showing our appreciation for all those who work graveyard shifts to keep everything functioning without snags. Excellent time to show appreciation.

15: Armed Forces Day. Honoring all U.S. military personnel, wherever they may be.

21: Turn Beauty Inside-Out Day. Stressing the importance of what’s inside and the shallowness of superficiality. Not bad business philosophies.

24: International Jazz Day. No-brainer for libraries, record store, radio stations, concert halls, anyplace featuring live jazz, and musicians, etc.

28: Senior Health And Fitness Day. As long as it’s physically possible, older should never mean inactive. Good day to emphasize the value and importance of
senior employees.

31: Seinfeld Anniversary. The ultra-popular sitcom debuted on this day, 1990. Proof that something about absolutely nothing can end up being really something.