The Promotional Idea Showcase - Winter 2003 - Updated Quarterly

Promotional Planning Calendar

 

MARCH
1-31: Babysitter Safety, Help Someone See, Colorectal Cancer Awareness, Save Your Vision, Mental Retardation Awareness, Kidney and Umbrella Month. That’s a lot of positive PR to be generated, and one product possibility.

1-7: Return Borrowed Books Week. Time to give back all those you never returned, and get those never returned to you. Natural for libraries, bookstores and literary programs.

2: Namesake Day. Celebrating your name and all those who share it. Could make for some interesting office contests.

3: National Anthem Day. “The Star-Spangled Banner” officially became our national anthem on this day, 1931. (Yes, you read it right). Unexpected day for a patriotic promo.

6: National Salespersons’ Day. Yeah, they can be annoying and intrusive at times, but they’re the folks who keep commerce moving, and your company afloat.

12: Jack Kerouac: Birthday. American writer generally credited with popularizing and co-creating the Beat movement in art and literature. Born 1922.

15: Brutus Day. Named after Julius Caesar’s unfaithful friend, a day to recognize, and hopefully abort, some of the backstabbing that goes on every day in the office, in politics and in life.

18: BioDiesel Day. Offbeat promo idea — Saluting Rudolph Diesel, who invented the diesel engine in 1900. Interestingly, he originally designed the engine to run on vegetable oil, not gas.

19: Johann Sebastian Bach: Birthday. Generally considered one of, if not the most influential composer in the history of music. Great tie-in to schools, record stores, radio stations, and orchestras, etc. Born 1685.

21-27: Cleaning Week. Whether home, office, car, or boat, etc., we all have something that needs cleaning. Cool promo-op for cleaning-supply manufacturers, maid services, retailers, janitorial services (perhaps a thank-you gift?) and more.

21: Single Parents Day. One-parent households have their own set of issues, circumstances and situations. Family counseling centers, community centers, and schools, etc. can participate.

25: Borglum Gutzon: Birthday. A true footnote of American history, but an important one; he’s the sculptor who created Mt. Rushmore. Born 1871.

26: Make Up Your Own Holiday Day. Just what it says. The promotional possibilities are absolutely limitless.

31: Eiffel Tower Anniversary. Paris’ most famous structure bowed today, 1889, for the Paris Exposition. It was named, of course, for its architect, Alexandre Eiffel.